August social media roundup: What you need to know
Social media never stands still and neither should your strategy. Each month, we round up the biggest updates from LinkedIn, Instagram and Facebook, and translate them into plain English so you know what matters and why. In this edition, we’re looking at how posting frequency affects reach, new analytics that give you better insight, and why “Views” are replacing “Impressions” across Meta platforms.
Post more often for better reach
A new LinkedIn report confirms what many of us suspected, consistency really does count. Businesses posting 2–5 times a week see a noticeable boost in impressions, while those posting 6–10 times see even stronger results. The biggest jump comes from posting 11+ times a week, where impressions per post grow dramatically.
New post-level analytics
LinkedIn has expanded its analytics, giving you a clearer picture of what each post is delivering. You can now track profile views, new followers, and even website clicks that come directly from individual posts.
Video headers for Articles and Newsletters
Long-form content on LinkedIn just got more engaging. You can now add video covers to Articles and Newsletters to grab attention and stand out in the feed.
💡 What this means for your business: If LinkedIn is part of your marketing mix, focus on posting regularly and track the impact using the new analytics. If you’re sharing longer content, try adding a video header to encourage clicks and engagement.
Posting more = more reach
A recent study shows that posting 3–5 times per week increases reach by around 12%, with even bigger gains if you post 10+ times.
Reposts and “friends” feed
Instagram now allows you to repost Reels and feed posts. These appear in a new “Reposts” tab on your profile, making it easier to reshare useful content. They’ve also introduced a “Friends” feed so you can see more of what your closest contacts are interacting with.
New analytics
You can now access more detailed insights on each post, including follower growth and audience demographics, giving you a better understanding of who’s engaging with your content.
Long captions don’t hurt reach
Instagram’s head confirmed that writing longer captions won’t negatively affect reach so don’t be afraid to tell your story.
💡 What this means for your business: If you want to grow your audience, post more frequently, experiment with reposting content, and use the new analytics to learn what’s working. And if you have something meaningful to say, longer captions are absolutely fine.
Meta (Facebook & Instagram)
Views are replacing impressions
Meta is simplifying reporting by phasing out “impressions.” Instead, everything is being consolidated into one clear metric: “Views.” This will apply across Reels, Stories, carousels, and more.
💡 What this means for your business: No need to track multiple visibility stats ,“Views” is now the key measure of reach.
Key Takeaways
Consistency matters: On both LinkedIn and Instagram, posting more often leads to greater visibility.
Analytics are improving: Both platforms now give you more detailed insights to measure results.
Storytelling is safe: Longer captions on Instagram won’t hurt performance.
Reporting is simpler: With Meta’s move to “Views,” tracking reach just got easier.
That’s it for this month’s roundup. Social media is always evolving, but the theme right now is clear: post consistently, use the new tools available, and focus on clarity in your reporting. Need help staying consistent with your social media? You know where we are: hello@greatmindsmarketing.co.uk
