June social media roundup: What you need to know
From Facebook Reels to TikTok shopping and Instagram SEO, it’s been a big month for platform changes. But what does it all mean if you’re managing social media for a small business or trying to figure out where to focus your energy online?
Here’s a quick roundup of the key updates, why they matter, and what you should do about them.
📹 Facebook turns all videos into reels
What’s happening:
Facebook is simplifying things, all videos uploaded will now be classed as Reels (apart from livestreams). No more deciding between a “video” or a “Reel.” Everything goes into the Reels feed, and you’ll get access to Reels-style editing tools by default.
What this means for you:
Every video you post will now show up in the Reels tab, increasing the chance of it being discovered.
Metrics are changing too: all your video stats will now be rolled into Reels analytics.
If you want reach and engagement on Facebook, short-form video is no longer optional, it’s essential.
Tip: Start experimenting with short, engaging videos that entertain, educate, or inspire — even if you're camera-shy, you can use text, voiceovers, or behind-the-scenes clips
💬 Facebook suggests adding links in the first comment
What’s happening:
Facebook is quietly recommending that page managers put any external links (like your blog or website) in the first comment rather than the main post.
What this means for you:
Facebook posts without links tend to get better reach. Including a link in the main caption can hurt how many people see it.
By putting your link in the first comment instead, you could improve reach and still drive traffic.
Tip: Test it out. Post with and without links in the caption and monitor the reach. If you’re using a scheduling tool, just be aware that many don’t let you schedule the first comment yet.
🎨 Meta launches AI video restyling tools
What’s happening:
Meta has launched AI editing features that let you “re-style” your videos into totally different looks, like cartoons, vintage comics, dreamy lighting, and more. These tools are currently free but might become paid in future.
What this means for you:
You can now create fun, on-trend video content without needing a designer or video editor.
It's perfect for Reels and Instagram Stories when you want to stand out in the feed.
Tip: Try it while it’s free. These tools can add visual flair and make your content pop, ideal for seasonal promotions or just something different.
🛍 TikTok shop sees 120% growth
What’s happening:
TikTok reports huge growth in TikTok Shop usage, especially in the U.S., with sales up 120% and millions of people discovering new products through livestreams and short videos.
What this means for you:
TikTok is no longer just for entertainment, it's becoming a major shopping platform.
If you sell products, especially in beauty, fashion, fitness, or food, TikTok Shop might be worth exploring.
Tip: You don’t need to go all in, start by creating helpful or fun product videos. If your audience responds, you can explore TikTok Shop features or collaborate with creators.
🔎 Instagram content will appear in Google from July 10
What’s happening:
From 10 July, professional Instagram accounts will be able to opt-in to have their public posts appear in Google search results.
What this means for you:
Your Instagram content could show up in Google searches, great for discovery and SEO.
But it’s optional. You’ll need to enable it in your settings.
Tip: If you’re a local business, this could be a game changer. Optimise your captions with keywords (like location or service) and consider switching to a professional account to take advantage of this feature.
⚠️ CapCut terms of service change: Know what you’re agreeing to
What’s happening:
CapCut (a popular free video editing app) updated its terms of service. Users now grant the app broad rights to use their content — including face, voice, and likeness — even unpublished drafts, without compensation.
What this means for you:
If you use CapCut for business content, especially client work, be cautious.
You’re agreeing to give them a perpetual licence to use anything you upload.
Tip: Consider switching to alternatives like Adobe Premiere Rush or Canva’s video editor if you’re concerned about content rights.
📈 Final Thoughts: What Should Small Businesses Do Next?
With every platform pushing video, especially short-form, now is the time to:
Prioritise Reels and TikToks. They’re where the reach is.
Test new features. Like AI tools or TikTok Shop, before your competitors do.
Review your content rights. Make sure you’re not unintentionally giving up control over your brand assets.
And above all — stay flexible. The platforms change constantly, but the businesses that stay visible are the ones that stay curious and keep showing up.
Need help keeping on top of social media?
This is exactly the kind of stuff we help our clients with. Drop us a message if you’d like some support, training, or done-for-you content that actually works.
