May Social Media roundup: What you need to know
Social media moves fast and keeping up can be tough when you’ve already got a full to-do list. So we’ve rounded up the latest updates, stripped out the jargon, and explained what it actually means for your business.
Platform usage trends
⏳ Time spent on Facebook and Instagram is declining
Meta CEO Mark Zuckerberg recently confirmed that people are spending less time on Facebook and Instagram, with many shifting to messaging apps for direct conversations.
What this means for your business:
Don’t panic – people are still using the apps, but habits are shifting.
Consider using click-to-message ads or messaging features in your strategy.
Content formats & tools
🎥 Video is on the rise – especially on LinkedIn
LinkedIn video views are up 36% year-on-year and video gets 1.4x more engagement than other post types. LinkedIn also shared new posting tips and specs to help you get the most from video content.
What this means for your business:
Try using short-form video on LinkedIn – even 15-30 second clips can perform well.
If you’re already using video, check LinkedIn’s updated video guide to improve your reach.
🔗 LinkedIn video specs + guide
📱 Instagram launches “Edits” video app
Instagram has launched a free new app called Edits – think of it as their version of CapCut. It helps you film, edit, and manage Reels with built-in tools, templates, and creative features.
What this means for your business:
It’s a great tool if you want to create professional Reels without a big team.
You can access trends, record longer videos, and even export content watermark-free.
🚨 Thinking of changing your Instagram content?
Instagram’s head Adam Mosseri says if you’re switching content focus (e.g. from lifestyle to business), don’t start over – adapt your existing account.
What this means for your business:
Post a Reel explaining your new direction
Archive old posts if needed
Test the waters before pivoting fully
AI-powered content
🪄 TikTok adds AI animation for photos
TikTok now lets you animate still images into videos with its new “AI Alive” feature – a quick way to turn static posts into Stories.
What this means for your business:
Try animating before-and-after photos, testimonials, or product images.
Just keep it simple – AI tools can be hit or miss!
Platform features & monetisation
✅ Meta pushes Verified for brands
Meta is testing new tools for Verified businesses, including “Original” content tags and warning messages for users who interact with non-verified accounts.
What this means for your business:
Verified accounts may get more reach and credibility.
But weigh the cost – prices start at £21.99/month per account.
📊 Meta's new ad trends
Meta shared what’s working best right now for ads:
Video content continues to grow
AI tools like Advantage+ are boosting ROI
Business messaging is booming (think WhatsApp, Messenger)
Threads ads are now open to all advertisers
Influencer partnerships remain strong – 40% of people trust creator recommendations
What this means for your business:
If you’re running ads, experiment with Meta’s AI tools and video formats
Consider click-to-message ads or partnering with a creator to expand your reach
📈 Meta’s updated ad measurement guide
Meta released a new 19-page guide to help advertisers understand and measure performance across Facebook and Instagram.
What this means for your business:
Clearer insights = smarter campaigns
Ideal if you want to improve results without increasing budget
